Interactive experiences are augmented and virtual reality simulations which allow users to interact live with the content. The degree of control varies from looking around the virtual world, to making decisions which impact the final outcome.
The most engaging interactive experiences are those that make users feel involved by utilizing multisensory elements like visual, motion, and motion tracking sensors, audio effects and much more. They also allow users to interact with and manipulate the environment through touch, speech or an instrument. These elements help create an authentic and personalised experience.
While immersive experiences can be fun, they are also powerful instruments for education and brand recognition. To use an immersive experience efficiently, you need to first know what you are trying to achieve. Whether you’re looking to entertain or educate, you need to have a plan and strategy for delivering the desired effect.
Interactive experiences are a great method to help employees learn. They provide instant feedback, and help learners to show their knowledge, rather than absorb it. Imagine Biology students racing to snap photographs of plant cells under the microscope, or English students working on sonnets that they recite at the end of class.